PawBasket
PawBasket is a modern pet care brand built to bring warmth, trust, and simplicity into the daily lives of pets and their owners
CLIENT
Yusuf Yakubu
SERVICE PROVIDED
Website Design and UIUX
TIMELINE
4 Weeks
The Challenge
PawBasket needed a website that could emotionally connect with pet owners while showcasing their products in a clean, trustworthy, and modern way. The previous visual direction lacked structure, consistency, and brand personality, making it difficult for customers to navigate or feel the warmth of the brand. The challenge was to balance storytelling with product visibility while creating a seamless, mobile-friendly experience.
The Solution
We redesigned the homepage from the ground up, exploring multiple layout structures and ultimately creating a unified design that blends emotional lifestyle imagery with clear product showcases. The new UI uses soft colors, warm typography, and modular sections to communicate care and trust. The layout enhances usability, highlights key offerings, and strengthens brand identity. The final design is responsive, clean, and easy to update as the brand grows.
Results & Impact
The redesigned interface delivers a more engaging and emotionally resonant user experience, helping PawBasket build stronger trust with pet owners. Improved product presentation and clearer calls-to-action support higher conversions and longer browsing time. The consistent visual identity enhances brand recognition, while the refreshed UI positions PawBasket as a modern, premium, and pet-centric brand.
“Coming Soon”
— Yusuf, PawBasket
