MEI Beauty
We crafted a sophisticated brand identity for Mei Beauty, capturing the elegance and efficacy of this luxury skincare line.
CLIENT
MEI Beauty
SERVICE PROVIDED
Brand Identity
TIMELINE
4 Weeks
The Challenge
When Sohae came to us, Mei Beauty had high-quality products but lacked a cohesive brand identity that reflected its premium nature.
Their existing visuals and messaging didn’t fully convey the brand’s commitment to quality, purity, and modern beauty science.
Sohae needed a refined and consistent brand look that would resonate with discerning customers and stand out in a crowded skincare market.
The Solution
We developed a clean, elegant logo paired with a delicate color palette inspired by natural ingredients and purity.
Typography choices emphasized modernity and clarity, while subtle graphic elements reflected the brand’s commitment to gentle but effective skincare.
The brand identity was designed to be flexible, working beautifully across packaging, digital platforms, and marketing materials.
We also collaborated closely on brand messaging to ensure the tone aligned with Mei Beauty’s values of transparency and sophistication.
Results & Impact
The new brand identity elevated Mei Beauty’s market positioning, helping the brand attract more discerning customers and partners.
Sohae reported increased confidence in presenting the brand at trade shows and online platforms.
The cohesive look and feel laid a strong foundation for ongoing marketing and product launches.
“Working with Crovixo helped us articulate who we are as a brand. The identity feels authentic, modern, and beautiful — exactly what we envisioned.”
— Sohae, Founder of Mei Beauty
