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PawBasket

PawBasket is a modern pet care brand built around warmth, trust, and high-quality pet essentials. The goal of this brand identity project was to craft a visual and emotional language that reflects the deep bond between pets and their owners.

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CLIENT

Yusuf Yakubu

SERVICE PROVIDED

Brand Identity and Guidelines

TIMELINE

4 Weeks

The Challenge

The brand needed a distinct and recognizable identity that felt both premium and approachable. PawBasket also needed a digital presence capable of building trust with new customers while showcasing products in a clean, modern way. The challenge was to balance emotional storytelling with practical product presentation and create a cohesive identity that could scale across social media, packaging, and web.

The Solution

We developed a soft, friendly visual identity using warm tones, clean typography, natural imagery, and a tone of voice that feels caring and approachable. The homepage was designed in three variations, exploring different structures and layouts; the final version blended emotional hero storytelling with strong product-focused sections. The identity was completed with clear brand values, positioning statements, tone of voice guidelines, and a flexible system ready for marketing and social platforms.

Results & Impact

The final brand identity gave PawBasket a polished, professional, and consistent look that stands out in the pet care market. The new visuals strengthened brand recognition, improved user trust, and created a foundation for future digital content—including social media, product photography, and packaging. The design system now communicates the brand’s core promise: natural, caring, and joyful pet care.