Marine Bay
The rebranding of Hotel Marine Bay Colombo was approached with a clear vision: to elevate the hotel into a luxury, modern, and premium hospitality brand while maintaining a calm and welcoming coastal identity.
CLIENT
Marine Bay
SERVICE PROVIDED
Brand Identtiy and Guidelines
TIMELINE
4 Weeks
The Challenge
Hotel Marine Bay Colombo required a transformation from a standard hospitality identity into a distinctive luxury brand.
The previous branding lacked:
A strong premium positioning
Visual consistency across touchpoints
A modern aesthetic aligned with high-end hospitality standards
Emotional connection with discerning travelers
The hotel needed a brand identity that would:
Elevate its perception in a competitive market
Reflect sophistication and contemporary elegance
Create a cohesive experience across physical and digital platforms
The Solution
We developed a refined, modern, and premium brand identity system that repositioned Hotel Marine Bay Colombo as a luxury destination.
Logo Redesign
Luxury Color Palette
Modern Typography System
Full Brand Application
Every element was aligned to communicate a cohesive, premium hospitality experience.
Results & Impact
The rebranding significantly elevated the hotel’s visual presence and market positioning.
Key Outcomes:
Stronger luxury perception
Increased brand consistency across all guest touchpoints
More refined and professional brand image
Enhanced guest trust and premium appeal
A visually cohesive environment that supports high-end pricing strategy
The new identity positions Hotel Marine Bay Colombo as a modern luxury hotel brand ready to compete confidently in the upscale hospitality segment.
Client Review
"The rebranding has completely transformed how our hotel is perceived. The new identity feels sophisticated, modern, and truly reflective of the premium experience we want to deliver. Every detail—from the logo to the amenities—now aligns beautifully with our vision. We are extremely pleased with the outcome."age.”
— Management, Hotel Marine Bay Colombo
