Ark Investment Management
We partnered with Ark Investment Management to carry out a comprehensive rebrand
CLIENT
Ark
SERVICE PROVIDED
Brand Identtiy and Guidelines
TIMELINE
4 Weeks
The Challenge
Ark Investment Management, an established firm serving clients since 2008, had built a strong reputation in investment advisory and discretionary portfolio management. However, their existing brand no longer reflected their growth, expanded expertise in alternative investments, and commitment to diversity, inclusion, and climate action. The challenge was to modernize their identity while maintaining trust, credibility, and alignment with the firm’s long-term values.
The Solution
We partnered with Ark Investment Management to carry out a comprehensive rebrand that highlighted their legacy of expertise while projecting a forward-looking identity. This included:
Refining their brand narrative to emphasize client alignment, performance-driven strategies, and commitment to responsible investing.
Designing a refreshed visual identity that communicates professionalism, stability, and adaptability.
Crafting clear, client-focused messaging to showcase Ark’s diverse team expertise and their broader investment approach, including alternative asset classes.
Creating portfolio-ready content that reflects Ark’s values around inclusion, women in finance, and climate-conscious investment strategies.
Results & Impact
The rebrand resulted in a cohesive and modern brand identity that aligns with Ark’s strategic vision and diverse capabilities. Their renewed presence positions them as a trusted, dynamic, and forward-thinking investment management firm.
Impact
Strengthened Market Position: Reinforced Ark’s credibility as a versatile, client-aligned investment partner.
Improved Client Engagement: Clearer storytelling and messaging foster stronger connections with existing and prospective clients.
Future-Ready Identity: By incorporating commitments to diversity, inclusion, and sustainability, Ark now stands out as a responsible leader in the financial industry.
Client Review
"Working with the team on our rebrand was an excellent experience. They quickly understood our history, values, and ambitions, and translated them into a refreshed identity that truly reflects who we are today. The new brand communicates our professionalism, expertise, and forward-looking commitment to our clients. We appreciated their attention to detail, creativity, and ability to capture our unique story. The result is a brand we are proud to share with our partners and clients."
— Ark Investment Management Ltd
